You can’t do it in LinkedIn, Facebook or Twitter.  But it’s more powerful and impactful on the enterprise than CRM, ERP, or SCM – combined!  It’s the power and promise of social networking at work and project management professionals need to understand not only how it works, but why it is one of the top trends to watch in the next decade.

Private-label social networks such as Neighborhood America, Pluck, Jive or introNetworks offer the power and promise of social networking – a platform for mass collaboration, real-time eLearning, and knowledge management not as a system, but a process.

More importantly, contextually-relevant social networks can help PMPs focus their internal and external relationships on projects they’re working on, the people with the right experiences and strengths to accelerate their ability to get things done, and what’s relevant and of value to them in a value-based relationship.